阿博的书架
Summary:
Simplified Chinese Version. This analysis of what makes
great companies great has been hailed everywhere as an instant
classic and one of the best business titles since In Search of
Excellence. The authors spent six years in research. Built to
Last identifies 18 "visionary" companies and sets out to
determine what's special about them. To get on the list, a
company had to be world famous, have a stellar brand image, and
be at least 50 years old.