Bob's Home Library
Summary:
First, businesses discovered quality as a key competitive
edge; next came service. Now, Donald A. Norman, former Director
of the Institute for Cognitive Science at the University of
California, reveals how smart design is the new competitive
frontier. The Design of Everyday Things is a powerful primer on
how--and why--some products satisfy customers while others only
frustrate them.
Tags: [ZDC:RWSK, CNTY:USA, ZDC:YWSJ]